| Scent Blocker |
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| In 1997, the company took a major step forward in launching our Scent Blocker product. It negotiated a licensing agreement with an American firm that allowed it to produce activated carbon scent control clothing. "That was a bold and aggressive step for us. Up to that point, we had focused almost exclusively on liquid scent-elimination products. With those products, we delivered the ability to neutralize human odor on a pH (acidic) level. That worked very well, but it was only one part of the odor puzzle. To control organic odor, something different was required, and what worked best for that was activated carbon and the science of adsorption. We called our new carbon clothing ScentBlocker®, and it allowed us to further our circle of effective scent control hunting products. With activated carbon clothing, we were into a whole new realm of science. For us, it was almost like we had been given the second half of the alphabet. The carbon clothing completed the part of the scent control loop that we had been missing, and it dovetailed perfectly into our innovative and aggressive plans to become the A-to-Z source for every sort of effective scent control product for hunters. |
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